Curtains Closed, Minds Open.

Well, it has been an incredible year of conference going. In the beginning we took a look at Get Started, a conference aimed to promote entrepreneurship in all of us as DCU students. After we attended Get Social, a conference aimed at enlightening us of all the joys of social media. Finally, it was time to put the cherry on the icing with Get Digital.

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Icing on the cake…

Dr. John Walker, Jinga Life.

Get Digital was all about the innovations that influencers are making today which have an effect on how our world is developing. First up was the incredible Dr. Johnny Walker. Dr. Walker is the CEO of Jinga Life and is a clinically active Interventional Radiologist & Nuclear Physician. He is a pioneer of the health industry, totally focused on disrupting it for the better.

Johnny remarked on how the health industry is continually evolving rather than a complete revolution recurring. Although the talk was about healthcare and innovations we also saw an insight to the mind of Johnny as an entrepreneur. He went on to discuss ‘The Founders Dilemma”. This dilemma is that Johnny (like many entrepreneurs) experience the difficulty of scaling once big and that for people like Dr. Walker the startup stage is the exciting bit.

One piece of advice Johnny gave is to keep doing the fun stuff. If you don’t do the fun stuff you will lose inspiration for what you are doing which in turn will negatively impact your business. We also see Johnny’s demand for more disruption in the health industry, he believes there is room for more.

Interestingly Johnny thinks that there is too much focus centred around the role of the GP and that new methods are needed that are centred around the patients. He envisages a future full of sensors, IT and big data. We are also expecting trends in VR and robots. Digital technologies can empower patients and carers by giving them more control over their own health (Connected Health: How digital technology is transforming health and social care, 2015).

Much like all the other speakers in the DICE series of conferences Dr. Walker gave us a complete and incredible insight into what the future looks like in his industry but not only this, he also portrayed the characteristics of an entrepreneurial individual. This is extremely useful for someone trying to master their trade in the field like myself.

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The future of health is in good hands.

David Erixon, Ulster Bank.

Next up was David Erixon, Head of Digital and Customer Innovation at Ulster Bank. As per David’s job title we were in for an incredible talk all about how banking is changing and changing quick.

With the age of digital we are witnessing a complete and utter landslide of disruption effecting every field under the sun. Much like Dr. Walker’s talk earlier we are seeing this disruptive landslide slowly creeping in as evolution year by year. Within Erixon’s talk we saw how he placed the emphasis that this big bad scary word ‘disruption’ is more of a buzzword than anything. What we are really experiencing in banking like everything else is evolution.

The main takeaway from Erixon’s talk was when he said “Anything that can be done connected will be done digitally – we need new principles”. This thought really struck home with me in terms of what we are going to witness over coming years. Not just in banking but across the field. Erixon’s view is that we need these new principles to govern the change that is beginning to take place.

In banking for example, digital currency WILL takeover. This is the future of money and we need new principles to govern it. From this thought I believe it is also applicable to the field of entrepreneurship. With change must come new principles. It shows a flexibility and acceptance which we have not seen previously.

Finally Erixon goes on to discuss how the bank is changing to become less centred around the bank but more centred around the individual. Blockchain is coming and trust is changing (Tech Trends 2016: Innovating in the digital era, 2016). Where have we heard that one before? I’ll give you a hint, read up. This talk was enlightening because it gave me an incredibly valuable insight into the future of personal banking but also reaffirmed what Dr. Johnny Walker had discussed in his keynote.

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Bitcoin is coming…

Alistair Croll, Lean Analytics.

Last but not least we has Alistair Croll, Author and Public Speaker at Lean Analytics. Alistair’s keynote capped off a really memorable evening as it truly echoed what all who had come before him proclaimed.

He brought together a number of different topics and made sense of them and showed how innovation can change the very world we live in. This was hinted at in the title of his slide deck…”Horses, tea, steam, and perfume”. Throughout his talk, Croll gave us a history lesson. He took us through the incredible journey of a number of things giving us real life perspective on the future.

The main talking point of Croll’s talk was this idea of discontinuities. Alistair quoted an old philosopher in saying that a discontinuity is when “Things are no longer perceived, described, expressed, characterised, classified, and known in the same way”. In the beginning of Croll’s talk I didn’t quite understand this. I didn’t truly grasp what it meant.

However, Croll continued on. He believes technology is boring (on its own). Croll incredibly opened my eyes to give me a completely new dimension as to how I think of innovation and technology. As his keynote continued this term discontinuity begun to make sense. It’s not the technology or innovation itself that is the exciting bit but it is the actual knock on effect that new innovation creates and this is seen throughout history. The discontinuity.

Alistair went onto give incredible examples of how this discontinuity or UNINTENDED effect has pretty much governed what we know about innovation in real life (can be found in video above). All in all Alistair’s talk gave me new perspective on technology. The main takeaway I got from Alistair’s time on the Helix stage was to try not to focus on the technology itself but rather focus on the discontinuity it creates or the UNINTENDED EFFECT.  Because it is that discontinuity which will affect our lives, not the technology itself.

As a whole, Get Digital was a really fantastic conference. It gave us insight into medtech, fintech and just tech in general. However, on a deeper level it gave us an insight into what drives innovation and what factors really have an effect on it. It gave us insight into the world we live in today and the world in which we will leave in the future.

The world is ever changing and year by year millions of digital innovations are occurring and we are in trouble unless we are ready for this innovation(The Global Information Technology Report 2016, 2016). Personally after listening to the speakers over the last 9 months I believe we are gearing up for this innovation and becoming ever closer to being ready. It’s an evolution not a revolution.

Get Started, Get Social and Get Digital were all incredible conferences and I would like to extend my sincerest thank you to the team that make it possible within the DCUBS, Ryan Academy, IC4 and DCU Alpha. I am now a more complete individual and more entrepreneurial then ever before.

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It’s up to us now to make the future. 

Bibliography

Connected Health: How digital technology is transforming health and social care. (2015). 1st ed. [ebook] Deloitte. Available at: https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/life-sciences-health-care/deloitte-uk-connected-health.pdf [Accessed 30 Apr. 2017].

Tech Trends 2016: Innovating in the digital era. (2016). 1st ed. [ebook] Deloitte. Available at: https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology/gx-tech-trends-2016-innovating-digital-era.pdf [Accessed 30 Apr. 2017].

The Global Information Technology Report 2016. (2016). 1st ed. [ebook] World Economic Forum. Available at: http://www3.weforum.org/docs/GITR2016/WEF_GITR_Full_Report.pdf [Accessed 30 Apr. 2017].

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A Valentine’s Day Well Spent | Get Social 2017

Valentine’s Day is great for a lot of things. If you’re lucky enough to have that special someone it can be a magical time. It’s that day where you light some candles, dress up nice and have a lovely romantic dinner with your counterpart. For me, I can proudly say I spent Valentine’s Day doing something even better.

Get Social 2017 in the helix was my Valentine’s Day date and I don’t regret one single moment of it. Sitting in the Helix with dimmed lights, notepad at the ready and a group of amazing speakers was simply magical! Also, fortunately for those who follow my social media accounts (Twitter) instead of being subjected to the usual Valentine’s Day gift posts of Michael Kors watches and perfume, I posted content of great value and importance. To those who love marketing it is the best gift to receive on that special day.

Here’s some of the stuff I learned:

Paul Hayes

 

We were very lucky to be ingratiated by the presence of the fantastic MC of the evening, Paul Hayes.  Paul offered a lot of insights into what marketing entails in the real world. As the talk developed, this real world perspective on things really developed and it was brilliant to be able to gain these real industry insights. There is a huge epidemic in the world and nobody is talking about it. Nobody except for Paul Hayes and probably a few other million people. That epidemic is that company founder’s think that the world cares about them. Well to all those who own their own company I am sorry to be the bearer of bad news however nobody cares (except for your family and friends). In the brilliant words of Paul Hayes “Talk about your impact on the world, don’t talk about yourself!”.

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Spongebob echoes these thoughts…

Paul goes on to discuss how people in the real world don’t want to know where the product is now, they want to know where it’s going in the future. The enigma of the consumer is something which a lot of businesses just do not understand. In business this is a cardinal sin. In order to gain new customers you must understand what to target (Hyken, 2015). According to Paul in order to gain this insight, businesses must go out and talk to consumers! Easy.

The main talking point of Paul’s talk is one that rings true to my heart. Basically, CONTENT IS HUGE! All business with an online presence should focus on content because content is key to success online. At this moment in time everybody is always harping on about google rankings and a lot businesses immediately turn to PPC (pay-per-click) advertising. But they forget about organic SEO (Search Engine Optimisation). If a business has a clear content strategy and is consistently producing good content then google will rank them based on organic SEO (Patel, 2017). It’s also fantastic for ranking in terms of long-tail search terms in google. To sum up Paul’s talk it’s that in order to be successful in marketing it’s not just about one area of item. It’s a multi-faceted process and it’s all designed to make your customers feel more inclined to buy your product.

“People remember how you make them feel”

Matthew Weil

 

Matthew Weil is Head of Product at Voicesage and he delivered a brilliant talk based around the idea of using social media to engage. In the words of Matthew, what Voicesage do is “remove barriers to engagement between a business and its customer”. Matthew broke down the talk into the three biggest social media platforms which exist at the moment; Facebook, Twitter and Sina Weibo.  He also went on to talk about new forms of engagement not only on a social level but on a human function level with the introduction of chatbots and the internet of things (IoT).

Social engagement is something which a lot of companies get right and a lot of companies get wrong. It’s tough to find what works and what doesn’t but in order to engage on social media a business should understand what each platform’s strengths and weaknesses are and . Matthew echoed this opinion in his talk. Weil discussed how Facebook is genuinely incredible in terms of the huge market place it offers. Businesses can market directly to prospective customers based on location, age, gender, interests and more! This is a revolution in terms of marketing as it allows businesses to engage with customers from the click of a button. Matthew continues to discuss how Twitter’s main strength is that it is a fantastic builder of brand advocates. He discusses how Twitter offers a platform for companies to build emotional connections to their brands by responding to users and how if utilised properly it is a great way to build business for free. However it was apparent from Weil’s talk that he believes Sina Weibo is the dark horse of the trio. Sina Weibo is a Chinese social media platform which is closely monitored by the Chinese government. Weil discussed how Weibo is so different because it is a business to business eco-system in which social engagement occurs but also products get sold.

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There’s so many social media platforms, it’s hard to know which to use.

Matthew also discussed how it is important for brands not just to engage on one platform but to do it everywhere. This sentiment was reverberated when he went onto discuss how ChatBots are changing how we speak to companies. While we think we are having a conversation with Jane from Arkansas we are actually speaking to a computer programme which is able to interpret messages and come up with appropriate responses. This changes the face of chatting to customers and gives customers an immediate response. However it must be noted that if done incorrectly then it can offer a negative customer experience. Weil discusses how in the past Chatbots have failed because they do try to be a little too much like Jane from Arkansas and not a robot. He then goes on to discuss how IoT is changing the globe and allowing customers to directly engage with businesses on the most personal of levels through using a network of cloud connected devices. All in all, it is so important to engage not just on one facet but on ALL PLATFORMS!

Aisling Tobin

 

Aisling Tobin is the Senior Brand Manager at Jameson and she delivered an excellent talk centred around communicating with consumers on a social-emotional level. From listening to Aisling’s talk it is clear that Jameson places a big focus on branding and communicating their message to consumers in a way which increases the likelihood those consumers will turn into customers of their fine Irish whiskey. Aisling discusses how it is important to build a user persona in order to understand how to market yourself and communicate (Jameson’s user persona group are brilliantly called LADS) with your consumers. Tobin supports the view that businesses should drive advocacy via emotional connections, targeting user groups and that this will in-turn increase sales. Such as Matthew Weil Tobin outlined the major social networks Jameson markets on such as Facebook, Twitter, Instagram etc.

Aisling discussed how social listening is a major producer of cohesive info and data on your social media audience (Kantar, 2016).  Tools like Google Alerts and BuzzSumo allow businesses to see who’s talking about them, where they are talking and what they are saying. Aisling gave great insights into the ever expanding world of social insights, brand building and communication.

Hugh Curran

 

Hugh Curran is a digital transformation consultant, blogger, social media enthusiast and just general funny guy. He delivered a thoroughly enjoyable talk centred around content. Perhaps I am biased as I am a huge fan of content but woah did I love that talk! Hugh gave a series of incredibly useful real-world tips about content creation.

The first major step in any attempt to start creating content is to plan it! Rome wasn’t built in a day but it also wasn’t built without planning. In order implement a successful content strategy you MUST plan it (Waghorn, 2013). Once you’ve planed your content Curran discusses how it is so so important to manage this. There are a number of different tools out there to manage content creation and a number of different platforms to do this (buffer, tweetdeck, etc.). Once this is done brands and businesses can then start talking to influencers in order to engage with their target audiences. Curran discusses how finding the right influencers can help you engage with your customer on a completely other level. But he doesn’t forget this can be done through Facebook too, he recommends to just “spend a lil’ bit of money” and this is fair. Considering Facebook is offering such a huge audience it would be silly not to take advantage of this! To finish off Hugh emphasises the importance of being realistic because realistically, it ain’t gonna work if you don’t be realistic! However most importantly all of these tips are based on one key factor that is…”DON’T DO CRAP CONTENT”.

  1. Plan content
  2. Manage content
  3. Find influencers
  4. Engage
  5. Spend a lil’ bit of money
  6. Be realistic

Paul Berney

 

Paul Berney is the co-founder and managing partner at mCordis, a company which specialises in mobile first marketing. Berney delivered an action-packed talk full of really interesting perspectives however the main focus of this talk was the idea of interconnectivity of devices. From listening to Berney talk about the international marketplace he believes it is an ever changing environment. However, the future reflects the past. According to Berney in order to survive the business must change.

He then went onto discuss the idea of connected devices. He believes that there is a clear relationship between connected devices and behavioural change. Berney discusses an interesting funnel by which he draws this link.

Connected devices > Constantly connected > Connectedness > Behavioural change

At the end of the talk Berney’s philosophy shone through brilliantly and that is the belief that brand is shaped by ability to reach the connected individual. When good digital content meets good physical experience it’s a major win.

Eric Weaver

 

The final talk of the evening was that of Eric Weaver, VP of Communication and Marketing Solutions at Xerox and what a talk it was. Eric talked about another subject which I have a great interest in. Over the last 10 years there has been a huge trend in the global business market place which is disruption. Disruption is something which has destroyed entire industries yet among business owners and financially motivated individuals it is good. Weaver thinks disruption ‘sucks’ because it does (Economist, 2014). However what is does bring is a sea of innovation and people working hard to come up with the next big thing. Weaver talks about how innovation is picking up and he also thinks that it is actually going too fast for us to keep up with! We need to start adapting to new innovations and utilising them for the better of all of us rather than running scared.

The main takeaway from Weaver’s talk was that disruption is happening and it can go from being bad to good but only under certain circumstances. He believes there needs to be clear guidelines in place:

  1. Audit
  2. Foster a ‘change’ culture
  3. Encourage fearlessness
  4. Create a path to an agile organisation

Weavers talk was fantastic and it gave an incredible insight into what the future looks like but he encourages us all to remember; “Encourage don’t force”!

All-in-all this conference was an amazing with speakers of incredible calibre and pedigree. It was a pleasure to attend. I think it’s safe to say loved my Valentines Day spent in the Helix with dimmed lights, a notepad and a group of brilliant speakers.

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Bibliography

Bibliography
Economist, T. (2014) Negative externalities. Available at: http://www.economist.com/blogs/democracyinamerica/2014/07/disruptive-innovation (Accessed: 3 March 2017).
Hyken, S. (2015) Crucial for businesses to understand: Customers are in control. Available at: https://www.forbes.com/sites/shephyken/2015/11/01/crucial-for-businesses-to-understand-customers-are-in-control/#3db1260f5a47 (Accessed: 3 March 2017).
Kantar, M. (2016) How important is social media listening in understanding customer sentiment? Available at: http://www.kantarmedia.com/thinking-and-resources/latest-thinking/get-to-know-customers-better-by-monitoring-social-media-sentiment (Accessed: 3 March 2017).
Patel, N. (2017) Why SEO is actually all about content marketing. Available at: https://blog.kissmetrics.com/seo-is-content-marketing/ (Accessed: 3 March 2017).
Waghorn, J. (2013) The importance of creating A content plan and how to get started. Available at: https://www.koozai.com/blog/content-marketing-seo/creating-content-plan/ (Accessed: 3 March 2017).
Citations, Quotes & Annotations
Economist, T. (2014) Negative externalities. Available at: http://www.economist.com/blogs/democracyinamerica/2014/07/disruptive-innovation (Accessed: 3 March 2017).
(Economist, 2014)
Hyken, S. (2015) Crucial for businesses to understand: Customers are in control. Available at: https://www.forbes.com/sites/shephyken/2015/11/01/crucial-for-businesses-to-understand-customers-are-in-control/#3db1260f5a47 (Accessed: 3 March 2017).
(Hyken, 2015)
Kantar, M. (2016) How important is social media listening in understanding customer sentiment? Available at: http://www.kantarmedia.com/thinking-and-resources/latest-thinking/get-to-know-customers-better-by-monitoring-social-media-sentiment (Accessed: 3 March 2017).
(Kantar, 2016)
Patel, N. (2017) Why SEO is actually all about content marketing. Available at: https://blog.kissmetrics.com/seo-is-content-marketing/ (Accessed: 3 March 2017).
(Patel, 2017)
Waghorn, J. (2013) The importance of creating A content plan and how to get started. Available at: https://www.koozai.com/blog/content-marketing-seo/creating-content-plan/ (Accessed: 3 March 2017).
(Waghorn, 2013)

Get Started ‘16 – Struggle, Study, Survive.

Two weeks ago I was sitting in the Helix in DCU for the DICE Get Started ‘16 conference while suddenly I was overcome by a sudden feeling of bewilderment. I can only presume that this feeling was from the underwhelming response when the MC of the evening Andrew Keogh posed a question something along the lines of: ‘Has anyone in the audience here today ever thought of starting a business?’. As a business owner myself (cough cough Robotify cough cough..) the lack of hands in the air really did surprise me. However over the coming hours that was all to change.

What then occurred was a three and something hour absolute blockbuster of a conference. Riddled with industry standard entrepreneurs giving their experience on stage. The main narrative of this conference was really the struggle, the study and the survival of being entrepreneur. One aspect which really did show out of all these amazing speakers was their true and burning passion for starting something new. This was something which stuck with me as I walked out of this hall. Over the next few paragraphs I will discuss the content of these insightful and brilliant talks.

Philippe Brodeur – OvercastHQ

Co-founder of cloud-based video collaboration platform OvercastHQ, Philippe Brodeur gave a talk on the importance and value of differentiation in the business world. Such as the other guest speakers, Philippe gave an invaluable insight into his entrepreneurial experience i.e. what works and what doesn’t. As a self-proclaimed entrepreneur one thing which is difficult for me is funding. The age old dilemma of ‘I have an awesome idea and I can’t do it without funding but I can’t get funding unless I have proof of that awesome idea working?’ stood through with Philippe. However Philippe drew our attention to the fact that traction is vital for funding! He discussed how you have to find a happy medium between compromising your product in order to gain traction in order to eventually make your product better!

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Finding the Niche was something which Philippe also discussed. This is the very definition of differentiation. In order to disrupt something you must find the niche and get at it from another angle in order to truly disrupt it. Look at what apple did with the computer industry in the 80s. They took what was already a huge industry ran by IBM and introduced a lower cost, more user-friendly option. They found the niche to differentiate themselves and disrupted an entire industry. What is left is one of the largest companies the world has seen and it all started with finding the niche. Philippe’s approach to entrepreneurship reminded me of a theory I read about in a Psychology module I am taking currently which is Locke’s Theory of Motivation. After finding the niche the next step is to work hard and to reach certain goals in order to attain funding (Locke, 1996).

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Yes this is actually Steve Jobs…

Philippe Brodeur TLDR; Find the niche, work hard and get funding.

Brian O’Rourke & Alan Farrell – CitySwifter

These two lads gave an absolute cracker of a talk one which resonated with me dearly. Brian and Alan discussed how important it is to build a team of people you can trust around you. In a world becoming borderless (well at least it was before BREXIT and Trump..) it is so so important to take advantage of having a diverse team with a diverse skillset. Working with people who have different skills to you can create a synergy which is almost unquantifiable to a business.

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Jobs and Woz working out of the garage circa 1975!

The impressive duo who have founded an alternative transport service known as CitySwifter also discussed the importance of using failure in getting success. You’ve got to build → fail → talk to consumers → learn → get in a room → and just work! Their ethos of getting in a room to work on it reminded me of the Jobs and Wozniak-esque humble beginnings and interestingly it is also something which has been hugely popular in recent years (Audia and Rider, 2005). Fair play to the guys for delivering one of the most genuine talks I have heard since the dawn of my existence. A1 from me.

Brian O’Rourke & Alan Farrell TLDR; Build → fail → talk to consumers → learn → get in a room → and just work!

Elva Carri – GirlCrew

Founder of GirlCrew Elva Carri really impressed me with her sheer enthusiasm for what she does. Elva is a prime example of somebody that was thrusted into an entrepreneurial life by accident. Elva told the enthralling story of founding the social meetup network for women (AS FRIENDS!). It went a little something like this…

“So one night I was bored and none of my friends were around and I just wanted to go for a dance. Not having my friends around was not ideal and I didn’t want to go on my own so I changed my gender to male on Tinder to look for new girl friends to go dancing with! All of a sudden I got loads of people wanting to just go have fun and dance!”

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Yep, she wasn’t kidding!

And yes I am serious. This awesome idea came from somewhere nobody would have expected, not even Elva. However, it is of my opinion this is why many businesses are successful. If a founder is coming from a real and genuine place it makes it a lot easier to succeed, trust me! After a few meetings Elva started the website GirlCrew.com, befriending techies to make life easier the website soon took off and is now a one of the kind network for being social and making new friends in real life.

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Elva Carri TLDR; Come from a real place, solve problems in creative ways, befriend techies and do things as cheaply and quickly as humanly possible!

Gavan Walsh – iCabby

Co-founder of taxi organisation service iCabby and EY Entrepreneur of the Year Award nominee Gavan Walsh delivered an impressive talk on the process of becoming a fully fledged company. He posed the ancient, motivational question which has surrounded humanity since the dawn of time; “If not me, who? If not now, when?”. In my mind Gav portrayed all the characteristics of an entrepreneur. He had and idea, he took the risk and he saw it through. An entrepreneur is defined as an individual independently owning and actively managing a business (Carland et al., 1984; Stewart Jr. and Roth, 2001) and I believe this definition to be suitable to Gavan.

Gavan described something known as ‘the point of no return’. He described it was a moment in time where you realise the business is either going to work or it isn’t. At this stage you are so committed that there is no turning back. You either fail or succeed. He defined an entrepreneurs as those who ‘take the next step’ and he advised us all to be ambitious. Personally I respect what Gavan has done and I think he embodies the characteristics of the typical entrepreneur.

Gavan Walsh TLDR; “If not me, who? If not now, when?”, Point of no return = success or failure, entrepreneurs need to have the courage to take the next step, be ambitious.

Adrian Mihai – Openings.io

Adrian Mihai is a serial entrepreneur from Transylvania (mwahahahaha!) in Romania. After selling off his previous ventures he is now working on Openings.io. This is a piece of software which employs “linguistic algorithms to identify patterns within the structure and phrasing of job posts and CVs, converting them into data points to match candidates to suitable jobs.” according to their site. Adrians talk gave an insight into a more technical mind approaching business and entrepreneurship in a much more pragmatic manner than the previous speakers.

Adrian believes that humans start businesses in order to satisfy a deep need that is to feel fulfilled. While I somewhat agree with the premise I don’t agree entirely with this view. The way I see motivation for becoming an entrepreneur is the want to do something different to set oneself apart from the crowd and to try make a change whether it affect their life or the lives of many.

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However I really feel as though I gained a great extra degree of understanding from listening to Adrians talk. Within it he discussed how he views starting a new venture in a process driven set of stages and it’s almost as if due to his coding background he viewed entrepreneurship from a completely different angle. This is something which grabbed my attention. Adrian believes a business should deliver a prototype fast, validate this prototype and then survive. He also placed good emphasis on not looking for investment just for the sake of it.This is something which certainly did not echo the opinion of Philip Brodeur in an earlier talk. This pragmatic view of entrepreneurship is similar to that of the Bank of Ireland – Starting a business guide.

Adrian Mihai TLDR; Entrepreneurs start in order to feel fulfilled, Deliver a prototype → Validate → Survive → Don’t look for investment unless you really need it.

Iseult Ward – FoodCloud

FoodCloud & FoodCloud Hubs from FoodCloud on Vimeo.

Co-founder of charitable app FoodCloud which connects supermarkets with the less fortunate by giving them a platform on which they can donate their excess food to charity organisations. It is an example of what is known as a social enterprise. A social enterprise is defined as “a business model that puts people and community first, ahead of private or personal gain, while operating in a commercially viable and sustainable way” by socialenterprise.ie!

Iseult gave an extremely insightful and inspiring talk on the concept of social entrepreneurship explaining her story and how she came to be so successful. What I gained most from this talk was the concept of doing something YOU TRULY BELIEVE IN! A lot of people start out a business looking to make money first. In my opinion if you are not starting a business doing something you believe in then there’s no point in starting at all because by default it will be a failure. If you can’t believe in something why expect others to believe in it? This viewpoint was only simply backed up by GirlCrew’s Elva Carri previously. It is also a premise which governs the whole concept of social enterprise. A great quote from Iseult’s talk is to “just wing it”! As an aspiring entrepreneur it is nice to know someone else adopts my ingenious approach to pretty much every single aspect of my business.

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Iseult Ward TLDR; Social Entrepreneurs do good things, DO WHAT YOU BELIEVE IN, just wing it.

To conclude after listening to all of these top entrepreneurs speak about their wonderful projects it was hard not to feel incredibly inspired to be productive. One thing which became evidently clear as I was listening to each one of these speakers and after attending a class on entrepreneurship with DICE was that there are countless numbers of theories and studies which can and do govern entrepreneurship as a whole and I have cited but a few. However, no book, journal, study or definition can define these people we know as entrepreneurs. Because each one has his or her own story, own views and own morals. After attending Get Started I feel as though my entrepreneurial skillset has been significantly improved and that is extremely difficult considering how great I already am…For real though entrepreneurs never give up and Get Started ‘16 was incredible! Props to the DICE team. I’ve been Adam, this has been a blog, goodbye.

PS When the question was posed at the end again there were a lot more people interested in becoming an entrepreneur than there was at the start, thats good.

TLDR; Struggle, Study, Survive.